Makers of Modern Silhouettes – Madison the Label fits the lifestyles of urban souls.

Founded in 2010, the sister line to Lost in Lunar stays true to its original vision of delivering chic, contemporary essentials for the fashion savvy girl. Taking a fresh approach to trend based shapes, Madison the Label combines contemporary, trend-driven concepts with a cool, downtown edge – that’s easily adaptable and at the forefront of style.

Grounded in modern silhouettes and simplistic lines, the brand delivers ranges that are versatile and classic, with a strong design aesthetic. With an element of effortlessness that is synonymous with Australian culture, the label is designed to fit seamlessly into both the lifestyle and the wardrobe of the style-conscious urban girl.